When you suspect of Squale Swiss made dive watches , what involves thoughts is loyalty, ardour and trustworthiness. More than half a century has surpassed because the logo, which specializes purely in diving watches, was based in Neuchâtel/Switzerland by means of Charles von Büren and his spouse Hélène, and to at the present time it remains a circle of relatives-owned enterprise – now in its 3rd technology and nevertheless impartial.
As a passionate diver with an immense love of the sea, Charles von Büren turned into already a pioneer of expert diving watches. Squalea, by using the manner, is a name for rays and a few shark species that more often than not stay near the seabed, so it is fitting that the shark is the principal subject and logo at Squale. Sea depth is also a key concept on the subject of the tale at the back of the brand. In the 60s, it was not clean to discover a watch that could resist positive depths, and while diving as a interest became turning into increasingly more popular, diving watches as we recognize them today simply did no longer exist. Therefore, Charles von Büren tirelessly set out on his venture: What does it take to meet the needs of expert divers?
Vision and Inventiveness
The assignment become a success – revolutionary and well concept-out, the first Squale watches with fluorescent palms were without delay perceived as extraordinary in addition to strong timepieces. They quickly have become quintessential for the sport of diving, swiftly turning into the icons they remain nowadays. The Squale 1521, 2002, and the Squale Master are among their most a success portions and feature long been the touchstone for these days’s diving watches. Water-proof against 1000 meters, which was a novelty at the time, in addition they provide different protection capabilities and innovation in diving. The case of the watches is partly paying homage to a porthole and has no longer been slimmed down over the years. Squale has remained strictly genuine to its line and specializes in elegant diving watches, ready with references to the ocean, which can be underlined through unique coloring and shapes.
The Squale 1521
The international’s top diving legends have worn Squale watches from the very starting, among them Jaques Mayol, Enzo Maiorca and Giuliana and Maria Treleani. They even set global facts, including Mayol (also called the Dolphin Man) in Japan, who unfastened-dived seventy six meters with a Squale watch worn proudly on his wrist.
Von Büren’s close friendship with Elisio Maggi, whose son Andrea now runs the organization, later brought Squale watches from Switzerland to Italy, and from there to the worldwide marketplace.
Back to Its Roots
Between innovation and culture, records and unflagging perception in what they do, lies probable the name of the game of the von Büren and Maggi households. In 2019, they celebrated the sixtieth anniversary of Squale, reminisced on how it all commenced and made plans for the destiny together. In 2020, the employer headquarters had been moved from Milan back to Switzerland – to wherein all of it commenced with the tried and tested spirit: shape follows capability, minimalist layout combines with the highest quality, elegance and reliability. These attributes can nevertheless be located in every and every Squale watch these days.